This is a freelance project for FRUCHETTA; the concept for the new business was a modern, convenient and delicious takeaway restaurant in a shopping centre’s food court. Branding, corporate identity, products shoots, menus, flyers and set design are part of the brief .
Three specialties are available for sale including milkshakes, fruit skewers and all types of chocolate. The idea was to produce stunning desserts made out of seasonal tropical fruits engulfed in chocolate.
The name has to represent the company and the product; therefore something fresh, sweet and colourful has was under consideration. Colours such as red for strawberries, brown and white for chocolates and green and yellow for kiwi and banana are part of the logo. The elements combined with the photography keep the branding consistent and related.
